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Ad Spend Forecaster

Simulate how changes in CR, AOV, and CTR impact your ROAS and Profit.

Current Metrics & Target

Current Revenue ($)

Current Ad Spend ($)

Target ROAS (x)

What-If Scenario Sliders

Conversion Rate (%) 0%

How site performance affects revenue

Average Order Value (AOV) 0%

How upselling affects revenue

Click-Through Rate (CTR) 0%

How ad creative impacts traffic & revenue

Performance Comparison

Current ROAS

0.00x

Profit: $0

PROJECTED

Projected ROAS

0.00x

Profit: $0

Ad Spend Limit for Target ROAS

Based on Projected Revenue

Profit Visualization

How to use the Ad Spend Forecaster

The Ad Spend Forecaster helps digital marketers model different performance scenarios. Enter your current revenue and ad spend to establish your baseline ROAS and Profit. Then, use the What-If Sliders to simulate how changes in Conversion Rate, Average Order Value (AOV), and Click-Through Rate (CTR) will compound and impact your overall profitability.

By setting a Target ROAS, the forecaster automatically calculates the maximum Ad Spend Limit you can allocate while still hitting your performance goals in the projected scenario. All calculations happen instantly and stay 100% private in your browser.